CONSUMER ORIENTED BRANDING
WANT TO BE OUR
PARTNER
Our core concept can be capsuled and christened as “
Ecospiritualtrails”. It is imbibed from the core the
principles of deep ecology & the sustainable way of
living. The Pancha Bhoota, the five elements of body and
life, in its purest form will transform your body and mind.
A weeklong stay at GDM may transform you forever. So come
and fall in love with nature and discover your inner self.
” Compel to know more? Please click on the link GDM
concept below.
We also try to democratize our brand and branding process.
We aspire to be collaborative, responsible and sustainable
whatever we do. Please read our branding concept and be
part of it.
In the era of digital media, consumers interact with the
brand, brand stakeholders and among themself. The
interactions could be real-time by using social networks
and messaging apps thus, directly and indirectly, shape the
brand attributes and elements. So the brand attributes
should include consumer’s and society’s
aspirations and expectations. To be successful in the
digital era, a brand should also resonate at sensual,
cultural and spiritual level of the consumer. The brand
should be sustainable with respect to the environment, the
people and their livelihood. This is the corner stone of
our branding philosophy.
This concept of branding is in contrast with the
convectional philosophy of branding which is the common
practice now. In convectional style, the brand stakeholder
decides elements. Sometimes customer surveys are initiated
to explore the general perception, likes and dislikes. But
it is not a comprehensive, regular and all-inclusive
exercise. In this approach the brand uses push strategies
mainly with the help of huge advertisement budget.
But in our approach of consumer-oriented branding we
propose to involve a select few of our prospective
customers to come and experience our services, facilities,
and products. The invited person can check into the centers
and stay. They can assess the level of service pay
according to the assessed/perceived value. The valuable
suggestions from them will be incorporated into the concept
and business model. We would also encourage them to be an
active part of this change process.
We believe marketing 3.0, where consumer collaborates with
the brand not only on the physical level but cultural and
spiritual level. The positive inputs from the interaction
are incorporated into the brand and branding process.
Anybody who is interested to participate in this
collaborative branding?
Please Read the GDM Detailed Concepts
Signup!